Mobility as a Service (MaaS): Success factors for integrated mobility solutions?

ITF MaaS-terclass


22 May


09:00 to 10:30


Hall 2, Level +1

This “MaaS-terclass” will engage with participants to chart out the policy role in guiding the design and uptake of “Mobility as a Service” (MaaS).

Transport faces an enduring paradox – at peak hours and in the busiest areas, our cities and networks are both congested and awash with unused capacity. Against this backdrop are people who simply want to get from point A to point B in the most responsive, flexible, reliable and affordable way. As in other areas of their lives, users want to have the option to choose the most convenient ways and value their trip experiences.

Transport has been a siloed world of independent and separately operated and regulated services, but the future of urban mobility may now be more aligned with other “as-a-service” models where actors engage directly to access the services that provide them with the most value. The number of actors offering new transport services is growing as technology creates new possibilities in accessing shared resources, automating vehicle systems and connecting supply and demand. MaaS digitally joins up different transport, information and payment services into a smooth and reliable customer-driven experience. In this “MaaS-terclass”, we will explore role for policy in facilitating its implementation and uptake.

Key questions:
• What is Mobility as a Service? A product? A concept? An ecosystem?
• What is the core value proposition that MaaS can deliver to people?
• How well positioned are service providers to deliver on that proposition?
• Where is MaaS today? Where might it be tomorrow?
• Are there key areas where concrete policy action (on standards, on regulation, on legal aspects, on the allocation of space…) can overcome roadblocks to broad adoption of MaaS?
• What principles should be embedded in the regulatory framework around MaaS?


Krista Huhtala-Jenks

Head of Go-to-Market, Head of Ecosystem & Sustainability

MaaS Global

Timothy Papandreou


City Innovate

Karen Vancluysen

Secretary General


Jacob Bangsgaard