Krista Huhtala-Jenks has been working on developing the revolutionary Mobility as a Service concept for several years. At MaaS Global, the world's first true MaaS operator with its Whim service, Krista leads a dual role as the Head of Go-to-Market, and Head of Ecosystem & Sustainability. She focuses on rapidly expanding Whim to new markets, working closely with all stakeholders interested in making MaaS a reality. Having previously worked on MaaS policy and legislation at the Finnish Ministry of Transport and Communications she strongly believes that MaaS is the win-win solution for people's mobility needs and the society. Besides her day job, Krista moonlights as a hard core metal head.